Kuala Lumpur, 27 November 2024 - Clean energy
solutions provider Gentari Sdn Bhd (Gentari), through its
subsidiary Gentari Green Mobility Sdn Bhd, and
Mastercard have announced their collaboration towards
promoting electric vehicle (EV) adoption in Asia Pacific.
The
two companies have signed a Memorandum of Understanding to jointly
explore advertising, marketing and other promotions, as well as
opportunities to implement secure and enhanced digital payments
solutions, aimed at promoting inclusive EV adoption in public
transportation and support carbon reduction.
Shah
Yang Razalli, Deputy CEO of Gentari and CEO of Gentari Green
Mobility commented, “Mastercard’s expertise in
innovative digital payment solutions that drive sustainable and
inclusive growth aligns with Gentari’s vision of leveraging
technology to improve efficiency and customer experiences. Through
Gentari Go, we provide seamless access to clean energy solutions -
from home solar to green mobility, including cross-border EV
roaming. With Mastercard’s advanced payment technology and
extensive reach, we’re excited to explore how we can
connect more people and communities as we strive to be the most
valued green mobility solutions partner in the region.”
Gentari
is accelerating the shift to sustainable transportation by
activating a vast network of owned and networked EV charging
stations, addressing range anxiety, and promoting fast, accessible
charging, while ensuring safety, reliability, convenience and
value for customers. Gentari currently operates the largest
licensed direct current (DC) charging network in Malaysia, with
over 170 DC charging points (CP) out of close to 1,000 CPs across
Malaysia, Thailand and India. Gentari also offers a network of
over 3,800 EVs deployed through its Vehicle-as-a-Service (VaaS)
offering across Malaysia, Indonesia and India.
The collaboration will leverage Mastercard’s digital
payment capabilities and expertise in providing convenient and
seamless payment solutions in the mobility sector, including in
the EV space. Globally, Mastercard’s urban mobility
solutions have enabled seamless and intuitive payment experiences
for drivers in refueling, parking, toll payments and EV charging.
In the EV space, Mastercard has collaborated on a universal
payment-terminal solution that will establish new payment
standards for EV charging in Europe and enhance the user payment
experience at charging stations.
“Electric
mobility is pivotal to shaping sustainable cities and economies of
the future. By leveraging new technologies and innovations, along
with collective effort, we can drive seamless development of EV
infrastructure. Simplifying the charging and payment experience is
a crucial step in encouraging consumer adoption and accelerating
the transition to electric vehicles. This collaboration with
Gentari embodies this vision, aligning with Mastercard’s
commitment to achieving net zero emissions by 2050 and supporting
Malaysia government’s goals for greater digitalization and
ESG implementation,” said Beena Pothen, Country Manager,
Malaysia and Brunei, Mastercard.
The collaboration
marks an important milestone for Mastercard and Gentari in support
of the Malaysian government’s Low Carbon Mobility Blueprint
2021-2030 and National Energy Transition Roadmap. These
initiatives outline the country’s sustainability agenda
through various measures including EV advancement across the
supply-demand chain towards achieving carbon neutrality by 2050
and developing Malaysia into a high-value green economy.