KUALA LUMPUR, Malaysia – 13 December 2023
– In a grand display of innovation and commitment to
advancing the electric mobility landscape, Millennium Welt, a
dealer partner for the brands BMW, MINI and BMW Motorrad joined
forces with Gentari, Malaysia’s notable clean energy
solutions provider, to break ground on the first EV Charging
Flagship Store in Jalan Kuching today, that offers a new concept
and experiences for EV charging. This signifies a monumental
stride in BMW Group Malaysia’s dedication in developing the
EV infrastructure in the country.
Jean-Phillipe Parain,
Senior Vice President of the Sales Region in Asia-Pacific, Eastern
Europe, Middle East and Africa said, “The Millennium Welt
and Gentari’s EV Charging Flagship Store would be amongst
the first of its kind experience concept for electric vehicles in
Southeast Asia. Based on the concept of an EV charging store, the
facility enables the charging of multiple vehicles at a single
time with a specialised store representing the brands from the BMW
Group. The facility demonstrates the Retail.Next appearance as
well as services which is developed to complement the future
mobility capabilities of our new products and
offerings.”
Bryan Wong, Managing Director of
Millennium Welt Group, added, “Today’s
groundbreaking ceremony represents not only the commencement of
our first EV Charging Flagship Store, but the realisation of a
vision that is deeply rooted in our commitment to redefining the
future of mobility. At Millennium Welt, we believe that
electrification goes beyond a choice, it is a lifestyle. Through
our partnership with Gentari, we are able to take a leap towards
advancing the electric mobility experience by creating an
immersive space where cutting-edge technology is seamlessly
integrated with sustainable solutions to meet the evolving needs
of our valued customers. I am thrilled about our transformative
journey ahead as we continue to set the standard for a cleaner and
more sustainable nation.”
“We are pleased
to do our part in levelling up the EV charging experience in
Malaysia through this EV Charging Flagship Store, jointly
developed with our partner, Millennium Welt. Beyond the deployment
of 14 EV charging points, including high-speed 240kW and AC
chargers, we are also introducing a vibrant experience hub for the
enjoyment of our customers while they charge,” shared Shah
Yang Razalli, Deputy CEO of Gentari & CEO of Gentari Green
Mobility Sdn Bhd.
The EV Charging Flagship Store hosts
an extensive display area capable of featuring 66 cutting-edge
electric vehicles, creating a haven for those seeking a firsthand
experience of future mobility, in addition to seamlessly
integrated services including a dedicated BMW Premium Selection
showroom and Insurance Renewal Business – offering
customers a premium and comprehensive electric mobility
experience.
The store elevates the premium experience
with state-of-the-art infrastructure for the charging of electric
vehicles, including six units of 240kW DC Chargers and two units
of 22kW AC Chargers, complemented by 14 parking bays. This
cutting-edge infrastructure ensures efficient charging for EV
owners, who are welcomed to enjoy the Retail.Next ambience by BMW,
seamlessly providing a refined experience that exudes the premium
ownership experience of an electrified BMW vehicle. The store is
planned to be powered completely by renewable energy sources to
showcase a holistic approach to sustainable luxury.
Manned
by an exceptional team, the store will guarantee a personalised
and seamless customer experience with dedicated staff who will
guide customers through all of the EV Charging Flagship
Store’s offerings, ensuring every interaction is marked by
sophistication and excellence. In essence, the EV Charging
Flagship Store is poised to be a trailblazing destination –
a first of its kind in the Southeast Asian region, adding to
Malaysia’s leading premium EV provider’s network of
over 1,700 BMW i and MINI charging facilities across the
country.