Kuala Lumpur, 21 November 2024 – Perodua
Sales Sdn Bhd (Perodua Sales) recently signed two Memoranda of
Understanding (MoU) with PETRONAS Dagangan Berhad (PETRONAS
Dagangan) and Gentari Sdn Bhd (Gentari) subsidiaries to enhance
the retail experience for its customers through the integration of
various services.
The first MoU – signed between
Perodua Sales and PETRONAS Lubricants Marketing Sdn Bhd (PLMMSB),
Mesra Retail & Cafe Sdn Bhd (MESRA), and Setel Ventures Sdn
Bhd (Setel) – will provide Perodua customers access to new
services at its service centres. This includes the integration of
Setel’s seamless digital payment feature into
Perodua’s UFirst app, the establishment of MESRA for added
convenience and the set-up of Perodua service centres at selected
PETRONAS stations.
“Perodua Sales and PLMMSB
have been partners for over 20 years and that partnership has
proven mutually beneficial and we will further expand this
partnership that will benefit our valued customers,”
Perodua President and Chief Executive Officer, Dato’ Sri
Zainal Abidin Ahmad said.
PLMMSB is the sole provider
of all vehicle lubricants to Perodua Sales since 2004. In line
with the country’s shift towards green mobility, both
Perodua Sales and PLMMSB are to collaborate for a stronger
commitment on sustainability-driven practices.
He said
that the collaboration with Gentari would allow Gentari to set up
charging facilities at Perodua service centres for the upcoming
launch of Perodua’s EV, supporting Perodua customers in the
transition to EVs.
“Overall, these MoUs will allow seamless cooperation
between both national companies to serve our customers
better,” Dato’ Sri Zainal Abidin said.
PETRONAS
Dagangan Managing Director and Chief Executive Officer Azrul Osman
Rani said, “For over two decades, PETRONAS and Perodua have
enjoyed a strong partnership that brings quality and reliability
to millions of drivers nationwide. This expanded collaboration
will deepen our joint commitment to enhancing customer experience
across every interaction, from superior lubricants to digital
convenience and everyday essentials.”
Meanwhile,
the second MoU, signed between Perodua Sales and Gentari through
Gentari Green Mobility Sdn Bhd, will see the latter setting up
charging facilities at existing Perodua service centres in view of
Perodua’s upcoming electric vehicles (EV) launch, thus
easing its customers in the EV transition process.
Deputy
Chief Executive Officer of Gentari and Chief Executive Officer of
Gentari Green Mobility Shah Yang Razalli commented, “We
welcome Perodua’s vision to launch an affordable EV by
2025. Gentari is excited to collaborate with Perodua in our effort
to drive greater adoption of green mobility in Malaysia. By
improving charging accessibility and convenience, Gentari aims to
enhance the experience for future Perodua EV drivers, thus
elevating customer satisfaction and building loyalty. Key
initiatives in our collaboration include the installation of EV
charging facilities at Perodua service centres, especially at
PETRONAS stations, offering access to EV charging subscriptions
and home charging solutions, and seamless integration with the
Gentari Go platform.”
PETRONAS has over 1,000
stations across the country, while Perodua has 194 sales and 209
service centres nationwide. With over 175 DC charging points,
Gentari currently operates the largest licensed direct current
(DC) charging network in Malaysia. Perodua Sales Sdn Bhd is a
wholly owned subsidiary of Perodua.
Perodua
Sales’ roles include sales, after sales (service, spare
parts, accessories, Body and Paint) and product marketing
activities.